Unless you were a) stuck under something heavy b) stuck in Bognor Regis or c) stuck on Mars, then you would have heard about the epic marketing ploy rolled out by Starbucks today involving free coffee.
In a nutshell, they've gone all fluffy and friendly on us by deciding to personalize our cups by scribbling our names on them, rather than our order descriptions. To ensure the word spread faster than nits at a primary school, Starbucks were dishing out free latte's til noon.
Genius - us Brits are obsessed with freebies - people who don't even like coffee were keen, 8 year olds got on the bus carrying Starbucks cups and women were joining the queue just for the fun of it just because queuing is the one thing we love more than a freebie.
Anyway, as much as I adore my local cafe (Caffettinos in Battersea, if you're curious) I wasn't going to miss up on an opportunity to get something for nothing. The only reason I can read is because I love the triumph of getting books for FREE from the library.
I managed to squeeze in two before midday and boosted my productivity at work by at least 28% (taking into account time away from desk for Starbucks runs)
The most entertaining part was the colourful mis-spelling of my name.. Suzie isn't the most exotic of names, yet after my first visit I managed to leave carrying a cup with 'Suizzie' written on it.. couldn't help thinking of the endless fun to be had making up names for unsuspecting baristas to scribe on my future cups. 'Madonna' would be fun. Or perhaps just good old 'Fanny'.
The marketing ploy has got me. So much immature game potential ...
1 comment:
Haha great post. I've not actually been into Starbucks since the whole names on coffees thing started, but you've definitely inspired me to pick the most obscure name I can think of next time I do! x
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